Are you interested in marketing and sales but not quite sure what types of jobs you could pursue? While some jobs may seem obvious, there are other options you can pursue with a marketing degree. Florida National University offers a Marketing & Sales Degree Program that prepares students for careers in marketing.
Marketing involves creating value for consumers by knowing their needs and wants, promoting products or services, and convincing them to select these rather than those of your competitors. If you like the concept of finding creative methods to sell to a target market and contribute to your organization’s growth, a marketing degree may be a perfect fit for you. Curious about your professional alternatives after graduation? Marketing majors develop a broad series of marketing skills and knowledge applied to jobs in every sector of the economy. So, what kind of jobs can you get with a marketing degree?
Brand or Product Manager
Brand Managers or Product Managers set business objectives and marketing strategies. They are often hired by a company to help boost sales or they work for an advertising agency. They are responsible for creating a plan to advertise a new product. First, they must research the target market and then they design and launch new products.
Market Research Analyst
Market Research Analysts study the market conditions to examine potential sales of a product or service on a local, regional or national scale to help direct marketing efforts. They gather information and prepare reports to determine these sales.
Sales Representative or Sales Manager
Sales Representatives engage with existing and prospective customers to share information about a product they are selling. They are also tasked with recommending products to customers based on their needs and interests.
Sales Managers handle customer concerns regarding any sales or services. They also review operational reports to project sales and regulate profitability.
Digital Marketing Manager
If you’re considering a degree in marketing, you can focus on the digital marketing realm. Here are a few different job titles you could strive for in digital marketing:
- Social Media Coordinator
- SEO Manager
- New Media Manager
- Digital Marketing Analyst
- Director of Internet Marketing
- Web Marketing Manager
- Paid Search Specialist
- Digital Media Director
Get a Marketing Degree at Florida National University
So now you know what types of jobs you can pursue with a marketing degree. It’s time to take the next step toward your career and enroll in FNU’s Marketing & Sales program. Some of the courses you can take during the program include:
- Principles of Marketing
- Salesmanship
- Marketing Research
- Marketing Analytics
- Consumer Behavior
- Retail Marketing
- Digital Marketing
- Sales, Advertising and Promotions
- Introduction to Social Media for Managers
- Product and Pricing Strategies
Some of the electives you have the option to choose from include:
- Operations Management
- Supervisory Skills
- International Business
- Brand Marketing
- Tourism & Hospitality Marketing
- Mobile Marketing
- Entrepreneurial Marketing
- Customer Relationship Marketing
- Negotiation & Conflict Resolution
Contact Florida National University at 305-821-3333 for more information on our Marketing & Sales Degree Program!
